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Playbooks for eBay × AliExpress sellers.

Concrete, practical guides - written by people running the same operation. No fluff, no "10 best tools" listicles.

209 guides · page 3 of 18

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Moving from MWS habits to SP-API thinking

The endpoints changed, but the habits that need changing are older than that. Several things that worked fine under MWS are now the reason your integration is slow.

Order Defect Rate explained for small sellers

Three separate problems roll into one number, and at low volume a single incident can put you over the threshold. Knowing which components move it matters.

Reconciling Amazon refunds against your supplier costs

A refunded order has two sides and they do not settle together. The gap between them is where dropshipping money quietly disappears.

Reading the Amazon settlement report for real profit

The settlement report is the only honest record of what you earned. It is also formatted for accountants rather than sellers, which is why most people never read it.

Amazon SP-API orders: what you get and what you do not

The orders endpoint gives you less than sellers expect, and the missing pieces live in three other calls. Knowing which is which saves a rewrite later.

Amazon Valid Tracking Rate and how sellers lose it

VTR is not about whether you uploaded a number. It is about whether that number scanned with a carrier Amazon recognises - which is a much harder test.

Token expiry and refresh across four marketplace APIs

Every integration eventually breaks at 3am because a token expired and nothing renewed it. The lifetimes differ, and so does what happens when you get it wrong.

Choosing which marketplace to add next

The right answer depends less on audience size than on whether your current operation can absorb another set of deadlines, metrics and dispute rules.

Messaging rules that differ by marketplace

What you are allowed to say, where you must say it, and how fast. Habits from one platform will get you a policy warning on another.

Dispatch deadlines compared across four marketplaces

Two of them hand you an absolute deadline and two make you derive it. That difference changes how you plan a working day across channels.

eBay handling time and the dispatch clock you cannot see

eBay derives your dispatch deadline from a handling time you set. Getting that setting wrong is the most common self-inflicted metric problem on the platform.

The Item Not Received timeline, hour by hour

A case does not appear out of nowhere. There is a sequence with defined windows, and knowing where the intervention points are changes the outcome.

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