Multi-store
The store you forgot to check is the one with the problem
A seller running five stores told me his numbers were great. Four of them were.
The fifth had two open cases and a late shipment rate creeping toward a restriction. He hadn't opened its tab in a week.
This is the tax on scaling by duplication. Every new store is a new tab, a new login, a new place to remember to look. Attention doesn't scale the same way stores do. You have five stores and one pair of eyes, and eyes drift to the store that's busy or the store that's new. The quiet one - the one not obviously on fire - is the one that stops getting checked.
And problems love the store nobody's watching. A stalled parcel doesn't care which account it's under. A refund that contradicts a tracking status happens the same way in store five as in store one. The only difference is whether anyone sees it.
Why the busy store fools you
Because activity feels like health. The store with orders flying in feels fine, so you watch it, so it stays fine. The store with a slow week feels safe to ignore, which is exactly when a couple of unwatched bad orders can push it toward a limit.
Fetch Order Tracking pulls every store into one view instead of five tabs, so the order that needs attention surfaces no matter which account it's under. You stop relying on remembering to open tab five. The problem comes to you.
One pair of eyes can watch one list. It cannot reliably watch five separate ones. Collapse the five into one.
Right now, name the store you've looked at least this week. Open it and check its oldest undelivered order.
That's usually where the surprise is hiding.